Three days ago, almost nobody outside the golf-content world could have told you who Matt Kendrick was. Today, his name is one of the most searched terms in golf. Kendrick built Good Good Golf from a scrappy 2020 YouTube channel into a company that raised $45 million and landed its own PGA Tour event, then lost his job in the middle of the worst month the brand has ever had. Here’s who he is, what actually happened, and which claims about him actually have a real source behind them.
Who Is Matt Kendrick?
Matt Kendrick co-founded Good Good Golf in 2020 and served as its CEO from that year until his resignation on September 2, 2026. He didn’t come from the pro golf world. Before Good Good, Kendrick ran Googan Squad, a YouTube fishing channel and brand built under Fish Media LLC, along with earlier stints at House of Outdoors and Made By Influence, two firms focused on building and investing in early-stage outdoor and sports content companies.
That background matters more than it looks like at first glance. Good Good’s six original members, Garrett Clark, Stephen Castaneda, Matt Scharff, Micah Morris, Thomas “Bubbie” Broders, and Grant Horvat, were the on-camera talent. Kendrick was the business side. He structured the company around three pillars, content, merchandise, and partnerships, while the creative direction stayed with the golfers in front of the camera.
He’s also the one who named the company. According to D Magazine’s 2024 profile of the group, Kendrick had been sitting on the name “Good Good” since college, a callback to the phrase recreational golfers use when they concede each other’s short putts. Clark and the other founders rejected names like “Bogey Boys” and “The Sandbaggers” before Kendrick threw it out.
Kendrick lives in Frisco, Texas, home to Good Good’s headquarters. Most of the original crew relocated from the Kansas City area to Frisco when the channel took off. Kendrick moved his own family there too, since it was simpler than asking the whole group to move to him.
What Happened to Matt Kendrick? A Timeline of the Good Good Golf Fallout
If you’re searching “matt kendrick news” right now, you’re almost certainly trying to piece together a story that moved fast across a dozen outlets. Here’s the sequence in one place.
| Date | What Happened | Business Fallout |
|---|---|---|
| Aug. 21, 2026 | Good Good and Callaway release a co-branded Callaway driver ad, styled as a parody of the film “Obsession,” showing Garrett Clark shoving fellow creator Alexis Miestowski to the ground over the club. | The video goes viral for the wrong reasons, and both companies delete it within days. |
| Late Aug. 2026 | Both companies issue two rounds of public apologies. Good Good fires VP of brand and marketing Jeffrey Lefkovits. Callaway dismisses a director on its content and production team. | Criticism keeps building instead of fading. |
| Aug. 27, 2026 | Callaway ends its partnership with Good Good “effective immediately” during the PGA Tour Championship, and pledges $1 million to organizations that address violence against women. | Good Good loses its largest equipment partner, active since 2023. |
| Aug. 27, 2026 | Good Good steps away as title sponsor of the new PGA Tour event in Austin. | The Good Good Championship, a deal reportedly worth at least $6 million a year, becomes the Austin Championship. |
| Aug. 28, 2026, 3:38 a.m. ET | Kendrick posts a lengthy, unfiltered message on his personal X account, accusing Callaway of a “coordinated media blitz” and saying he isn’t opposed to a lawsuit. | The post draws millions of views within hours and turns Kendrick himself into the story. |
| Late Aug. 2026 | Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore pull Good Good apparel from shelves. Golf Channel postpones, then cancels, its Big Break x Good Good series. | Retail and media distribution both take a hit at once. |
| Sept. 2, 2026 | Good Good’s head of finance and operations, Alex Puchala, tells staff in an internal memo that Kendrick has decided to step down and president Joe Flannery is leaving too. Business Insider breaks the news. | Co-founder Nahid Giga steps in as interim CEO. |
That’s the whole arc in nine days, from a deleted ad to a CEO exit. It’s rare to see a company lose an equipment partner, a Tour sponsorship, three retail chains, and its top two executives inside the same news cycle, and that speed is exactly why this story jumped from golf media into ESPN and Business Insider.
Why Did Matt Kendrick Leave Good Good?
The internal memo framed it as Kendrick’s own call. Puchala wrote that “this is a difficult day for the entire Good Good family” and credited Kendrick with building something that “exceeded all expectations.” Officially, nobody has called this a firing.
Read the timeline again, though, and the framing gets harder to take at face value. Kendrick told Front Office Sports he never saw the ad before it went live and had already fired the marketing staff responsible. Five days after his 3 a.m. tweetstorm accusing Callaway of a cover-up, he lost his job.
A CEO going scorched-earth at his biggest partner in public, in the middle of a crisis his own company started, rarely gets to walk away on his own terms. It’s fair to call this a resignation on paper and a push in practice. Good Good hasn’t offered a version of events that seriously contradicts that reading.
Kendrick had led Good Good since September 2020, according to his LinkedIn profile, making this a six-year run that ended in nine days once the ad went out.
Matt Kendrick and Joe Flannery: Who’s Running Good Good Now?
Joe Flannery’s exit gets less attention than Kendrick’s, but it’s part of the same memo. Flannery had only recently joined Good Good as president after leading apparel brand TravisMathew and serving as chief marketing officer at The North Face. Good Good brought him in to add traditional retail discipline to a company that still ran like an oversized YouTube channel. He didn’t get much runway before the crisis hit.
Nahid Giga, a Good Good co-founder and one of its earliest investors, is now interim CEO. Giga co-founded G4 Investment Partners and already sat on Good Good’s board, which is likely why the company turned to Giga instead of running an outside search during a crisis. Puchala stays on running day-to-day finance and operations underneath the new interim CEO.
Who Owns Good Good Golf?
There’s no single owner. Good Good operates under parent company Scoreboard Ventures and started as a founder-run collective, not a traditional corporate structure.
| Stakeholder | Role |
|---|---|
| Garrett Clark, Stephen Castaneda, Matt Scharff, and other on-camera creators | Founding talent and equity holders |
| Matt Kendrick | Co-founder and CEO, 2020 to Sept. 2026 |
| Nahid Giga | Co-founder, early investor, current interim CEO |
| Creator Sports Capital | Lead investor in the 2025 funding round |
| Manhattan West Private Equity, Sunflower Bank, Omaha Productions | Additional investors from the same round |
The ownership picture changed for good in March 2025, when Good Good raised a $45 million round led by Creator Sports Capital, with Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions also participating. That round brought institutional money into a business that had been almost entirely creator-owned. Good Good has never made the exact equity split between the founders, Kendrick, and the investors public, and the company stays tight-lipped about it in every piece of coverage we found.
Matt Kendrick’s Net Worth: What’s Actually Known
Search “Matt Kendrick net worth” and you’ll land on pages claiming a precise figure, usually somewhere around $50 million. We looked at where those numbers come from, and the honest answer is nowhere real. One widely shared figure traces back to a site that also claims Kendrick won the Masters in his early twenties, which is a golf tournament for touring professionals that a YouTube-content CEO has never played in, let alone won. That single detail should tell you everything about how much weight the accompanying dollar figure deserves.
Here’s what’s actually verifiable. Good Good’s 2025 raise valued the company well into eight figures, and Kendrick held a meaningful ownership stake as CEO and co-founder. Neither Good Good nor Kendrick has ever disclosed his personal equity percentage, his salary, or his total net worth. A company valuation isn’t a personal net worth, and treating the two as interchangeable is exactly how these inflated numbers get generated in the first place.
We’ll say the same thing here that we say about every athlete and executive we cover: if you came to this article hoping for a specific, sourced net worth number for Matt Kendrick, we don’t have one, and nobody publishing today legitimately does either. Every number attached to his name right now is a guess wearing a dollar sign, and some of them aren’t even honest guesses. They’re fabrications built to catch search traffic.
Good Good never disclosed his salary as CEO, which is standard for a privately held, venture-backed company. Nothing in the reporting we reviewed suggests that will change now that he’s left.
Not the Same Matt Kendrick: Clearing Up the Pastor Mix-Up
If you searched “Matt Kendrick pastor,” you likely landed here by accident, and it’s worth clearing up fast. There’s a pastor named Matt Kendrick who leads Redemption City Church in Fort Worth, Texas, not far from Good Good’s Frisco headquarters. He’s a completely different person with no connection to Good Good Golf, Callaway, or the events described above. Search engines mix the two because of the shared name and shared Dallas-Fort Worth zip codes, nothing more.
Matt Kendrick Away From the Office: Age, Hometown, and Grass League
Grass League, the amateur team golf league, lists Kendrick at 40 years old, from Oklahoma City, with Oak Tree National as his home club. He owns the Dallas Horsemen franchise in the league and has actually teed it up in a handful of its events since 2024, usually paired with Good Good creators like Garrett Clark or Davis Holman. His competitive results are modest. His best finish is a share of 51st, and Grass League doesn’t list a handicap index for him, which tracks for someone running a company rather than grinding on his own number.
We couldn’t confirm details about his marital status or family from any source we’d trust enough to print. If you’ve seen a site claiming to know his wife’s name or describing his family life in detail, treat it the same way you should treat the $50 million net worth figure. It’s not sourced to anything real.
Frequently Asked Questions
Who is Matt Kendrick?
Matt Kendrick is the co-founder of Good Good Golf, a golf media and apparel company he ran as CEO from 2020 until stepping down on September 2, 2026. Before Good Good, he built the YouTube fishing brand Googan Squad.
Why did Matt Kendrick leave Good Good?
An internal memo describes it as his own decision, made amid the fallout from Good Good’s controversial Callaway driver ad. Given his public feud with Callaway five days earlier, it’s fair to see this as a resignation that came under heavy pressure rather than a fully voluntary move.
Who is the owner of Good Good Golf?
Nobody owns it outright. Its founding creators, Kendrick, interim CEO Nahid Giga, and outside investors like Creator Sports Capital, who bought in during the 2025 funding round, all hold stakes.
How much is Matt Kendrick worth?
There’s no verified figure. Good Good’s 2025 raise valued the company in the eight-figure range, but the company has never disclosed Kendrick’s personal stake, his salary, or a net worth total.
What happened with Good Good?
An August 2026 ad for a Callaway co-branded driver depicted a Good Good creator shoving a female colleague to the ground. The backlash cost the company its Callaway partnership, a PGA Tour sponsorship, three retail partners, and, on September 2, its CEO and president.
Is Matt Kendrick related to the Texas pastor with the same name?
No. The pastor leading Redemption City Church in Fort Worth is a different person with no ties to Good Good Golf.
What did Matt Kendrick do before Good Good?
He ran Googan Squad, a YouTube fishing channel and brand, and worked at House of Outdoors and Made By Influence, both early-stage outdoor and sports media investment firms.
How old is Matt Kendrick?
Grass League’s player database lists him at 40 years old. We didn’t find a birth date confirmed by any source we’d consider reliable, so treat exact-birthday claims elsewhere with caution.
The Bottom Line
Matt Kendrick spent six years turning a group of friends with a camera into a $45 million golf brand, then lost his job in the space of nine days once one ad went wrong. The company he built is still standing under Nahid Giga’s interim leadership. Kendrick hasn’t announced his next move.
If you’re trying to separate what’s confirmed from what’s guesswork here, that’s the real split to watch. Reporters have documented the timeline in detail. Nobody has verified most of the net worth and personal life headlines attached to his name. For more on how we handle these murky net-worth situations for other golf figures, see our breakdown of Min Woo Lee’s finances, where the same “nobody actually knows” problem shows up even with real career earnings on the table.